What It Really Takes to Build Better
Inside the 2025 Plan from mindful MATERIALS and the Forums to Align Tools, Data, and People Across the Built Environment
Designing better buildings isn’t just about energy modeling, green roofs, or clean indoor air—it starts with making informed choices about the materials we use. To meet society’s needs now and in the future, we must embed transparency and accountability into every stage of a product’s lifecycle, ensuring that in shaping the spaces around us, we aren’t unintentionally causing harm elsewhere.
In 2025, mindful MATERIALS (mM) and the Forums are focused on building the infrastructure to make that possible at scale—developing shared tools, aligning strategies, and fostering collaborative action so everyone in the built environment can make smarter, more responsible product decisions.
Turning Hope Into Action
We all want a better future for the built environment—but hope alone won’t get us there.
At Greenbuild 2025, mindful MATERIALS is turning shared ambition into aligned action with the launch of a powerful, industry-wide toolkit. Developed through the Forums’ radical collaboration, these tools bring structure and clarity to evaluating material impact—so every stakeholder can act with confidence and consistency.
This is how we move from fragmented data to shared progress. From individual ambition to collective action. From hope to action.
