mindful MATERIALS x Greenbuild 2025

Turning Hope Into Action

We all want a better future for the built environment—but hope alone won’t get us there.

At Greenbuild 2025, mindful MATERIALS is turning shared ambition into aligned action with the launch of a powerful, industry-wide toolkit. Developed through the Forums’ radical collaboration, these tools bring structure and clarity to evaluating material impact—so every stakeholder can act with confidence and consistency.

This is how we move from fragmented data to shared progress. From individual ambition to collective action. From hope to action.

Impact in Motion: mM x GB Sponsorship Packages

Join us at Greenbuild 2025 by sponsoring one of our high-impact activations, gatherings, or experiences. Whether you’re fueling connection with coffee, creating space for bold ideas, or helping us raise a glass to what’s next—your support helps turn shared ambition into visible, impactful action.

mM Pavilion Lounge Furniture Sponsorship: Product Donation

Help us make the Pavilion Lounge a welcoming, inspiring space for connection, conversation, and collaboration by providing furnishings. This ‘in-kind’ sponsorship supports the creation of a comfortable, beautifully designed gathering space for Greenbuild attendees—and gives your brand high-visibility placement throughout the event.

Whether it’s seating, tables, whiteboards, green walls, or décor, your product becomes part of the experience.

Benefits:

Logo recognition in pre-, during, and post-event promotion (including social, email, web promotions)
Logo recognition on signage throughout Lounge
Verbal acknowledgment of support by mM staff at the start of each Education Session ( hosted in the Lounge)
Speaking opportunity during one Education Session (to be determined between sponsor and mM staff)
An opportunity for your sale team to connect with customers in an informal lounge setting vs booth space (if desired)

Note: mM Team will help with logistics of product delivery, however, there may be shipping fees incurred by Freeman that will not be covered by the mM team

The mM Pavilion is always one of the most trafficked locations on the showroom floor, help us make it one of the best spaces to be this year!

Become a Sponsor

mM Pavilion Lounge Activation: $10K (4 available)

Put your brand at the center of the action with a custom activation in the mindful MATERIALS Pavilion Lounge. From interactive experiences to hands-on programming, your hour is yours to shape.

Here’s what’s already on the calendar:

Photo Booth by Material Bank
Project Change Visioning Session with Beverly McAuley

What story do you want to tell that a booth can’t support? Let’s co-create an experience that sparks conversation—and leaves a lasting impression.

What story do you want to tell? Let’s co-create an experience that sparks conversation—and leaves a lasting impression.

Sponsor Benefits:

Logo recognition in pre-, during, and post-event promotion (including social, email, web promotions)
Visual acknowledgment of support at activation AND verbal acknowledgment of support at the start of activation (depending on activation type)
Presence at activation during Expo Hall hours OR Introduction opportunity at start of activation (depending on activation type)

Become a Sponsor

Education Package:

$10K (5 available)

We’ll be hosting curated education sessions in the Expo Hall. In past years, our sessions have been some of the biggest draws to the Expo Hall, thanks to dynamic conversations, industry-relevant content, and actionable takeaways.

Topics are still in the works—but trust us, you’ll want to be part of what’s coming.

Sponsor Benefits:

Logo recognition in pre-, during, and post-event promotion (including social, email, web promotions)
Logo recognition on signage in mM Pavilion Lounge
Verbal acknowledgment of support at the start of each session
Speaking opportunity during one session (to be determined between sponsor and mM staff)

Become a Sponsor

Tea + Coffee Sponsorship: $3.5K

Keep the conversations (and caffeine!) flowing by sponsoring complimentary tea and coffee in the Pavilion Lounge. This highly visible opportunity positions your brand as a key supporter of attendee comfort and community, while drawing foot traffic and creating natural opportunities for networking.

Everyone stops for caffeine—make sure they see your name when they do.

Sponsor Benefits:

Logo recognition in pre-, during, and post-event promotion (including social, email, web promotions)
Logo recognition on signage in mM Pavilion Lounge and at Tea + Coffee Station

Become a Sponsor

mindful MATERIALS x Greenbuild Happy Hour Sponsorship: $3.5—5K

Celebrate the power of radical collaboration with us at our Greenbuild Happy Hour—co-hosted with industry partners, innovators, and allies in the materials movement. This high-energy event brings together key stakeholders across the built environment to connect, reflect, and raise a glass to what’s next.

Choose from two sponsorship tiers to match your visibility goals—whether you’re looking to show your support or take the spotlight.

$3.5K Partner Sponsorship Benefits:

Logo recognition in pre-, during, and post-event promotion (including social, email, web promotions)
Logo recognition on signage throughout event space
Verbal acknowledgment of support at the start of Happy Hour by mM staff

$5K Anchor Sponsorship Benefits:

Logo recognition in pre-, during, and post-event promotion (including social, email, web promotions)
Logo recognition on signage throughout event space
Verbal acknowledgment of support at the start of Happy Hour by mM staff
Speaking opportunity during Happy Hour programming (details to be confirmed between sponsor and mM staff)

Become a Sponsor

Innovation on Display: mindful MATERIALS Pavilion

Join the mindful MATERIALS community in the mindful MATERIALS Pavilion, part of Greenbuild’s Expo. The Pavilion offers new product ideas, networking opportunities, and, new this year, educational sessions. Don’t forget to stop by the lounge for a hot cup of coffee or Grace Farms tea. This is where the materials movement becomes visible—one product, one conversation, one connection at a time.

Interested in exhibiting in the Pavilion? Give us a shout!

Inspiration to Interaction: Pavilion Lounge Activations

The mindful MATERIALS Pavilion Lounge is more than a place to gather—it’s where ideas become action. Confirmed so far: Material Bank’s Photo Booth—a returning favorite, back for its third year.

More activations are in the works. From hands-on programming to conversation-sparking experiences, each one is designed to turn passive interest into active involvement—and to keep the movement moving. Want to bring your own story to life? There’s still time to host an activation.

Insight to Impact: mindful MATERIALS Education Sessions

mindful MATERIALS will host a series of dynamic education sessions in both the Expo Hall’s Networking Lounge and the mindful MATERIALS Pavilion Lounge. These sessions will highlight how the Common Materials Framework—and the new industry-wide toolkit—can help every stakeholder move from intention to implementation with greater clarity, confidence, and impact.

Stay tuned—full schedule and session details coming soon.

Solutions in Action: The Innovative Building Materials Summit

There’s never been a more critical—or more promising—moment for building materials.

As we face accelerating climate change, ecosystem loss, and growing threats to human and planetary health, the materials we choose can be part of the solution.

The Innovative Building Materials Summit, on Tuesday, Nov. 4, will spotlight real-world strategies, breakthrough products, and bold ideas already driving change. Join USGBC, mindful MATERIALS, leading manufacturers, designers, owners, and builders who are turning challenges into opportunity—and impact.

Walk away with practical takeaways you can put to work right away.

Raise a Glass: mM x GB Happy Hour

Join us the evening of Wednesday, November 5 for the mindful MATERIALS x Greenbuild Happy Hour—a high-energy celebration of progress, partnership, and the power of coming together.

Details are still being finalized (location and exact timing coming soon), but you can count on delicious food, well-earned cocktails, and conversations that continue to move the industry forward.

This isn’t just a party—it’s a toast to collective action. We can’t wait to see you there.

RSVP